王圩灯会及其创意产业开发研究

Research on Wangwei Lantern Festival and Its Creative Industry

王圩灯会是桐城市双港镇颇有影响的传统民俗活动,具有浓郁的地方特色和广泛的民众基础。由于种种原因,灯会活动面临困境。发展有关灯会活动的创意产业,能为当地带来旅游经济收入,是继承、保护和发展该民俗活动的有效方法。

Wangwei Lantern Festival is an influential traditional folk activity in Shuanggang town of Tongcheng City,which has rich local characteristics and broad public base.Due to various reasons,the Lantern Festival is facing difficulties.The development of creative industry of Lantern Festival can bring local tourism economic income,which is an effective way to inherit,protect and develop the folk activities.