智能快递柜SWOT分析及优化策略探究

SWOT Analysis and Optimization Strategy Exploration of Intelligent Express Cabinet

随着电子商务的不断发展,物流配送服务中“最后一公里”的问题亟须解决。因此,研究了智能快递柜这种新型终端配送模式,并运用SWOT分析法对其优势、劣势、机会与威胁进行了分析,探究了其优化策略,提出了制定统一标准、创造多元盈利模式、提高突发问题的解决效率、加大宣传力度、引进相关人才及推动绿色发展的优化建议,以期为智能快递柜的进一步发展提供参考。

With the continuous development of e-commerce,the problem of“last mile”in logistics distribution service needs to be solved.Therefore,this paper studies the new terminal distribution mode of intelligent express cabinet,analyzes its advantages,disadvantages,opportunities and threats by using SWOT analysis method,explores the optimization strategy,and puts forward the optimization suggestions of formulating unified standards,creating multiple profit models,improving the efficiency of emergency problem,enhancing propaganda,introducing relevant talents,promoting green development,so as to provide reference for the further development of intelligent express cabinet.