新媒体时代网站推广策略研究

Research on Website Promotion Strategy in New Media Era

企业网站是企业在网络平台的门户,是展示企业形象、对外开放的窗口。新媒体时代,建立企业网站推广是企业进行网络营销的重要手段,借助新媒体信息双向交流和通讯的工具特点,是网站推广的有效途径之一。基于此,从网络通信技术、数据挖掘技术、信息处理技术三方面阐述了新媒体时代的技术优势,分析了新媒体网站推广中的误区与优势,并提出了互联网新媒体下网站推广策略。

A corporate website is the portal of an enterprise on a network platform,and it is a way to display the corporate image and open to the outside world.In the era of new media,corporate website promotion is an important means for enterprises to carry out online marketing.With the tool features of two-way communication and communication of new media information,it is one of the effective ways of website promotion.This paper expounds the technical advantages of the new media era from three aspects of network communication technology,data mining technology and information processing technology,analyzes the misunderstandings and advantages in the promotion of new media websites,and proposes website promotion strategies under the new media of the Internet.