基于感性工学的男衬衫几何纹样评价

Geometric pattern evaluation of men′s shirts based on Kansei Engineering

为明确消费者对几何纹样在男衬衫上的感性认识,精选12种具有代表性的几何纹样,运用CorelDRAW软件将几何纹样绘制在同款男士衬衫上。首先以感性工学理论为基础,选取9组感性形容词对,以18~35岁消费者为调查对象,采用语义差异法进行问卷调查,其次运用SPSS软件对所得数据进行因子分析和聚类分析。结果表明:不同形式美法则的几何纹样在同款男衬衫中的应用效果不同;场合因子和造型因子是影响男衬衫整体风格的主要感性因子,其中场合因子决定造型因子。

In order to clarify consumers′perception of geometric patterns on men′s shirts,12 representative geometric patterns were selected and drawn on the same men′s shirts using CorelDRAW software.Firstly,based on the Kansei Engineering theory,9 pairs of perceptual adjective pairs were selected,18-35 years old consumers were taken as the survey object,and the semantic difference method was used to conduct a questionnaire survey,then SPSS software was used to perform factor analysis and cluster analysis on the obtained data.The results show that geometric patterns of different forms of beauty laws have different application effects on the same men′s shirts,the occasion factor and style factor are the main perceptual factors that affect the overall style of men′s shirts,among which the occasion factor determines the style factor.