基于新技术领域的服装智慧门店应用分析与展望

Application analysis and prospect of smart clothing store based on new technology

为研究新零售模式下服装智慧门店的产生与发展,以及新兴技术在其中的应用途径,以新零售模式下服装产业的转型为切入点,分析概括了国内外服装智慧门店的研究进展,以及基于互联网思维下,增强现实/虚拟现实(AR/VR)技术、人工智能物联网(AIoT)物流技术、人脸识别技术和频射识别(RFID)技术等新兴技术的应用流程对智慧门店物联管理和顾客服务管理所起到的积极作用。并从3个层面指出未来服装智慧门店的发展方向,针对校企联合服装零售行业人才培养、店面服务与游戏技术相结合等方面,为服装智慧门店线下店铺的落地与规划以及新技术的应用提供了一定的参考。

In order to study the birth and the development of the technology applications to the nowadays smart clothing store under the new retail models,the transformation of the clothing industry under the new retail model was taken as an entry point,the development status of domestic and foreign smart clothing stores was analyzed.And based on the internet thinking,an estimate of AR/VR technology,AIoT logistics technology,face recognition technology,RFID technology and other emerging technologies being an active role in smart clothing stores about Logistics Management and Customer Service Management was given.Future development of smart clothing stores from three aspects were points out,the cooperation about developing personnel from schools and companies,the technique combinations about customer service and the stores'distribution about game terminals,to provide reference for the future constructions about offline stores and the technology applications of the smart clothing stores.