基于霍夫斯泰德文化维度理论的设计比较研究——以奥运会海报设计为中心

COMPARATIVE STUDY OF DESIGNS BASED ON GEERT HOFSTEDE’S CULTURAL DIMENSION THEORY——FOCUSING ON OLYMPIC POSTERS DESIGN

奥运会对于展示主办国的科技、文化、艺术和综合实力具有重要意义。举办国为了表现其国家文化做出了很多努力,其中海报在奥运会视觉形象传达中起了重要的作用。奥运会海报是历史上唯一采用同一主题持续了百年以上的文化艺术作品。为了了解海报的背景,需要对该国的文化进行根本性研究。本文运用霍夫斯泰德的文化维度理论比较分析了不同国家奥运会海报设计的差异,验证了霍夫斯泰德的文化维度理论应用于跨文化设计的可能性。

The Olympic Games are very important in showing the host country’s overall strength of science and technology,culture,art and comprehensive strength.The host country of the Olympic Games has made many efforts to show its cultural and symbolic identity,among which posters play an important role in the visual identity of the Olympic Games.Olympic poster is the only cultural art in history that has lasted more than 100 years with the same theme.To better understand the posters’background,it is necessary to learn the culture of the country.This paper compares and analyzes the differences of Olympic poster design in different countries through Geert Hofstede’s cultural dimension theory,and verifies the possibility of Geert Hofstede’s culture dimension theory applied to cross-cultural design.