秦岭山地旅游灾害风险感知及其影响因素分析

Analysis of Tourists'Disaster Risk Perception and its Influencing Factors in Qinling Mountain

山地旅游在全球旅游发展格局中占有十分重要的地位,但是山地旅游目的地面临着严重的游憩风险和游客安全问题。以我国著名的山地旅游目的地秦岭为例,分析游客的灾害风险感知及其影响因素。首先,提出旅游灾害风险感知的三个假设并构建理论模型;然后,通过问卷调研和档案式实证法,验证假设和理论模型;研究认为,游客情感依恋、灾害信息质量两个因素对秦岭山地旅游灾害风险感知具有正向影响作用,同时旅游灾害风险感知与游客行为倾向呈负向影响关系。

With the occurrence of a series of crisis events around the world,tourist destinations are facing more complex recreational risks and tourist safety issues.Understanding tourists'perception of disaster risks and tourist behavior tendencies is the primary basis for solving this problem.This research takes Qinling Mountain,where natural disasters are severe,as an example.First,it puts forward three hypotheses and builds a theoretical model for tourists'risk perception in Qinling Mountain disaster situation.Then,the hypothesis is verified by the archival empirical method,and finally the research conclusion is reached:the emotional attachment of tourists and disaster information quality have a positive effect on the disaster risk perception of tourists in Qinling Mountain.At the same time,the disaster risk perception of tourists has a negative influence on their tourism behavior tendency.