物产文化:黄河文化传承彰显区建设的新视角--基于中宁枸杞的文化价值探究和文化路径探寻

Product Culture:A New Perspective to Construct the Yellow River Cultural Inheritance and Demonstration Area--Based on the Exploration of the Cultural Value and Cultural Route of Zhongning Goji Berries

建设黄河文化传承彰显区,需要深入挖掘黄河宁夏段名特优物产的文化价值,从文化层面探究其演进、深化的规律和路径,以此彰显黄河文化的独特魅力,延伸和拓展黄河文化传承彰显区建设的视域。基于文化生产力的二维价值功能可以看到,中宁枸杞文化是黄河宁夏段物产文化中的典型性文化场域和代表性文化具象。为此要基于文化的物质、行为、精神三个层面,进一步做大做强“中宁枸杞”品牌;挖掘文化底蕴,开发系列文化产品;培育精神动力,形成文化认同和价值认同。

To construct the Yellow River Cultural inheritance and demonstration area,we need to dig deeply into the cultural value of famous specialties along the Yellow River in Ningxia,and explore its evolving and deepening laws and routes from cultural level,so as to demonstrate the unique glamour of the Yellow River culture and extend the vision of the construction of the Yellow River cultural inheritance and demonstration area.On the basis of the two-dimensional value function of the cultural production,it can be found that the culture of Zhongning goji berries is the typical cultural field and representative cultural symbol.Therefore,we should further expand the influence of“Zhongning goji berry”brand from cultural materials,cultural be⁃haviors and cultural spirit;explore cultural connotation,and develop a series of cultural products;cultivate spiritual impetus,and form cultural identity and value identity.