中国人寿哈分公司营销人员激励机制研究

Research on Incentive Mechanism of Marketing Staff of China Life Insurance Company(Harbin Branch)

“十四五”期间,我国保险行业的发展态势保持的快速、稳健和持续性的增长。与此同时,快速的崛起与发展也促使整个行业需要越来越多优秀的人才,但由于我国保险行业发展起步较晚,发展路线较为刻板,管理制度尚不完善,对于人才的培养已经成为发展中的短板。如何挖掘人才、培养人才需要企业制定一套合理的激励机制。本文以寿险的龙头企业中国人寿哈分公司为例,揭示现行营销员激励机制的问题以及分析其原因,并给出相应建议。

During the"14th Five-Year Plan"period,the development trend of China's insurance industry has maintained rapid,steady and continuous growth.At the same time,the rapid rise and development have also prompted the entire industry to need more and more outstanding talents.However,due to the late start of the development of China’s insurance industry,the relatively rigid development route and the incomplete management system,the training of talents reveal their shortage.How to excavate and train talents requires companies to formulate a set of reasonable incentive mechanisms.This article takes China Life Insurance Company(Harbin Branch),a leading life insurance company,as an example,reveals the problems of the current marketer incentive mechanism and analyzes the reasons,and gives corresponding suggestions.