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疫情对食品饮料行业广告投放的影响

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摘要 通过对我国食品饮料行业近十年广告投放量分析,以2020年为原点,着重与2019年进行分析对比,对新冠肺炎疫情前后我国食品饮料行业对广告投放的影响以及广告投放和企业效益之间的关系进行分析,为我国食品饮料企业今后广告投放决策提出建议。
出处 《合作经济与科技》 2021年第15期68-70,共3页 Co-Operative Economy & Science
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