摘要
目前,新媒体形式层出不穷,短视频在新媒体中占据了重要位置,并且逐渐影响主流的媒体平台和媒介,而电视节目也在不断向短视频方向发展,并且取得了较为理想的成果。基于此,立足于新媒体的特点,分析短视频平台运营模式,提出一系列的电视节目短视频化的媒介融合传播策略,以增强传统电视节目的竞争力,使之更适合时代发展的潮流。
At present,new media forms are emerging in an endless stream.Short videos occupy an important position in new media and gradually affect mainstream media platforms and media.TV programs are constantly developing in the direction of short videos,and relatively ideal results have been achieved.Based on the characteristics of new media,this article analyzes the short video platform operation mode,and puts forward a series of media integration strategies for short video of TV programs,with the purpose of enhancing the competitiveness of traditional TV programs and making them more suitable for the development trend of the times.
作者
郑宏如
ZHENG Hongru(Anhui Radio and Television Station,Hefei 230000,China)
出处
《电视技术》
2021年第6期61-63,共3页
Video Engineering
关键词
新媒体
电视节目
短视频
媒介融合
new media
TV program
short video
media integration
