战略与复杂双重维度下商业生态系统形成机理研究

Research on Forming Process and Mechanism of Business Ecosystem

基于战略和复杂双重维度,剖析阿里巴巴商业生态系统形成逻辑。结果发现:较强的战略控制力有利于强化平台商业模式,催生跨行业多样化平台,继而推进生态内信息化不断深入发展;随后,商业生态系统积蓄丰富的共享数据资源,打开资源交易和创造边界,提升生态主体能力的同时重塑生态系统属性;有着更强复杂应配力的生态主体不断探索商业模式创新,生态内外的创新扩散催化商业生态系统竞争,进一步强化复杂应配力。在核心企业战略控制力和生态主体复杂应配力的双重作用下,商业生态系统呈现前生态状态、生态内卷、生态扩散和生态共生4种不同状态。

Based on the dual dimensions of strategy and complexity,the formation logic of Alibaba'sbusiness ecosystem is analyzed.The results show that:(1)Strong strategic control is conducive tostrengthening the platform business model,promoting cross-industry diversified platforms,and then advancing the continuous and in-depth development of ecological informatization.(2)The commercial ecosystem accumulates abundant shared data resources,opens up resource transactions and creates boundaries,enhances the ability of ecological subjects and reshapes the attributes of the ecosystem.(3)Ecological subjects with stronger complex matching power constantly explore business model innovation,and the diffusion of innovation inside and outside the ecology catalyzes the competition of business ecosystem,which further strengthens complex matching power.The commercial ecosystem presents four different states:pre-ecological state,ecological involution,ecological diffusion and ecological symbiosis under the dual effects of the strategic control of core enterprises and the complex matching power of ecological subjects.