摘要
在阐释相关概念的基础上,梳理红色旅游动机与旅游目的地形象之间的关系,提出假设并构建模型。以延安市为例,运用结构方程模型对调查数据进行分析,结果显示:红色旅游地的认知形象和情感形象对总体形象有显著正向影响,认知形象对情感形象也有显著正向影响;红色旅游动机对红色旅游地的认知形象、情感形象和总体形象均有显著正向影响。从旅游资源的开发建设要充分考虑旅游者的旅游动机、优化旅游地的认知形象和情感形象两个方面对延安红色旅游发展提出对策建议。
Based on the interpretation of related concepts,this paper reviews the relationship between the motivation of red tourism and the image of destination,formulates hypotheses and builds a research model.Then,taking Yan'an city as an example,the structural equation model is used to analyze the survey data.The results show that the cognitive image and emotional image of red tourism destination have a significant positive impact on the overall image,and the cognitive image has a significant positive impact on the emotional image;red tourism motivation has a significant positive impact on the cognitive image,emotional image and overall image of red tourism destinations.Countermeasures and suggestions are proposed for the development of Yan'an red tourism from two aspects:fully considering the tourism motivation of tourists in developing tourism resources and optimizing the cognitive image and emotional image of tourism destinations.
作者
顾婷婷
吴若萱
GU Ting-ting;WU Ruo-xuan(Jinling Institute of Technology,Nanjing 210038,China;University of Surrey,Guildford GU27XH,United Kingdom)
出处
《金陵科技学院学报（社会科学版）》
2021年第2期23-28,共6页
Journal of Jinling Institute of Technology(Social Sciences Edition)
基金
江苏高校哲学社会科学研究基金项目(2020SJA0543)
金陵科技学院博士科研启动基金项目(jit-b-201625)。
关键词
红色旅游
旅游动机
旅游目的地形象
认知形象
情感形象
延安市
red tourism
tourism motivation
the image of tourist destination
cognitive image
emotional image
Yan'an city
