关于红色展览“命题设计”的思考:以“伟大征程——庆祝中国共产党成立100周年特展”展览形式设计为例

Thoughts on Propositional Design of Revolutionary Themed:Taking the Special Exhibition for the 100th Anniversary of the Founding of the Communist Party of China as an Example

红色展览的呈现带有浓重的母题化、程式化特点。它的视觉符号提取、色彩运用、场景选择、氛围烘托等,都蕴含着特定的审美法则,自成体系。红色主题的展览设计,对于意识形态导向的要求胜过对于艺术表现形式的要求,可以看做是圈定了表现题材和视觉元素后的“命题创作”。如何在尊重红色展览惯用的审美语言的同时,冲破设计思维的惯性窠臼,运用约定俗成的展览语汇,在规范与“不变”中求得一些变化,达到外观于形、内化于心的空间视觉效果,在刚性的法式框架下,体现出柔性的审美情怀,是本次展览形式设计思考的重要问题。

The presentation of exhibition on revolutionary culture has obvious motif and stylized features.Its extraction of visual signs,use of colors,selection of scenes,creation of atmosphere,and other aspects follow the specific aesthetic principles.The layout design of exhibition on revolutionary culture can be considered as the proposition creation after the expressive subject matter and visual elements are defined.How to seek some changes for the normative and unchanged things with the conventional exhibition elements and show the gentle aesthetic feeling under the rigid framework is an important issue in the thinking about the layout design of this exhibition.