户外探险运动爱好者行为模式研究——以四姑娘山登山爱好者为例

Research on the Behavior Pattern of Outdoor Adventure Sports Enthusiasts——Taking the Mountain Climbers of Siguniang Mountain as an Example

将探险运动解析为探险动机、风险认知与决策、流畅感、体验价值和游后行为意向5个变量,从结构视角考察变量之间的内在关系。结果表明:流畅感是建立探险行为模式的基础,能够解释爱好者的独特感受;风险认知与决策弱化了探险动机对流畅感的直接影响,提高了行为的合理性和可行性;而体验价值作为探险体验的价值评判因素,并不能有效影响流畅感对游后行为意向的直接作用,登山探险爱好者一经获取流畅感,容易失去理性的反复寻求。

This paper divided adventure sports into five variables: adventure motivation,risk cognition and decision-making,fluency,experience value and post tour behavior intention,and investigated the internal relationship between the variables based on the structure.The results showed that:The foundation of exploration behavior model was to establish exploration fluency,which could explain the unique feelings of enthusiasts;risk cognition and decision-making reduce the direct impact of exploration motivation on exploration fluency,which made the behavior reasonable and feasible;and experience value,as the value evaluation factor of exploration experience,couldn′t effectively affect the fluency on the behavior intention after exploration.Once mountaineering and exploration enthusiasts acquire fluency,they were likely to lose their rationality and repeat exploration.