数字人文视角下提升档案馆微信公众号教育功能的影响因素

The Influence Factors of Improving the Educational Function of Archives WeChat Official Account from the Perspective of Digital Humanities

基于教育价值分类系统及主客体分析方法构建数字人文视角下提升档案馆微信公众号教育功能的影响因素假设模型,利用SPSS对问卷结果进行分析,从而验证假设。SPSS分析结果显示,用户参与度、用户体验感、推文内容与用户所从事领域关联度、推文内容的丰富度、数字人文内容推送频率、营销推广策略、档案馆的行政级别、档案馆微信公众号的关注度、档案馆的数字人文项目实践是数字人文视角下提升档案馆微信公众号教育功能的主要影响因素。依据这些影响因素,从数字人文视角提出利用数字人文拓展档案馆微信公众号推文内容的丰富度、在档案馆微信公众号的运营中融入数字人文特色、发挥档案馆的主导作用注重数字人文内容开发、融合数字人文优化档案馆微信公众号用户服务四项建议。

Based on the educational value classification system and the subject-object analysis method,a hypothetical model of influencing factors to enhance the educational function of the archives WeChat official account from the perspective of digital humanities is constructed,and the results of the questionnaire are analyzed using SPSS to verify the hypothesis.Results show that user participation,user experience,relevance of tweet content to the user's field,richness of tweet content,the frequency of pushing digital humanistic content,marketing strategy,archives administrative level of archives,the concern of the WeChat official account,and the practice of Digital Humanities project in archives are the main influencing factors to enhance the educational function of the WeChat official account of the archives under the digital humanistic perspective.Based on these influencing factors,from the perspective of digital humanities,authors put forward four suggestions:Using digital humanities to expand the richness of the tweet content of the archives WeChat official account,improving the operation strategy of the archives WeChat official account,playing the leading role of the archives,integrating digital humanities to optimize the archives WeChat official account user service.