农产品直播效果影响因素分析

Analysis on the Influencing Factors of the Direct Broadcasting Effect of Agricultural Products

随着互联网技术、网络技术等与农产品深度融合,新一轮农产品销售模式孕育兴起。农产品直播销售为各行业带来巨大的商机,农产品直播已经成了农民的"新农具",各大直播平台都开展了各种直播活动。在前人研究的基础上,结合直播实践,通过因子分析法分析农产品直播效果的影响因素,以期改善农产品直播效果,促进农产品销售。

With the in‐depth integration of Internet technology and network technology equal to agricultural products,a new round of agricultural product sales models has emerged.The live broadcast of agricultural products has brought huge business opportunities to various industries.The live broadcast of agricultural products has become a“new farm tool”for farmers,and all major live broadcast platforms have launched various live broadcast activities.Based on previous studies,analyzes the factors affecting the effect of live broadcast of agricultural products and combine with the practice of live broadcast through factor analysis,in order to improve the effect of live broadcast of agricultural products and promote the sale of agricultural products.