基于“一带一路”倡议的跨境电子商务英语谈判策略

Cross-border E-commerce English Negotiation Strategy Based on the“Belt and Road”Initiative

“一带一路”背景下的跨境电商英语谈判相较于传统的商务英语谈判而言,是一种以互利共赢为目的的新型合作式谈判。本文以“一带一路”的建设需求为基点,在分析跨境电商谈判过程中语言特点的基础上,提出了跨境电商英语谈判过程中如何恰当利用专业的语言进行谈判的具体策略。

Compared with traditional business English negotiation,cross-border e-commerce English negotiation under the background of“Belt and Road”initiative is a novel type of cooperative negotiation aiming at achieving mutual benefit and gaining a win-win situation.Based on the construction needs of the“Belt and Road”initiative,this paper analyzes the language features in the cross-border e-commerce negotiation process,and proposes strategies for appropriately using professional language for negotiation in the cross-border e-commerce English negotiation process.