新媒体视域下黄河三角洲杜氏家族家风的传播途径

The Ways of Spreading the Family Traits of the Du Family in the Yellow River Delta from the Perspective of New Media

家风是我国传统文化的重要组成部分,家风家训关系到家庭的和谐有序,对社会的良好文化氛围的建设有重要的作用。杜氏家族是中国历史上有着数千年辉煌历史的望族,杜氏家族家风是中华民族文化遗产的构成细胞。杜氏家族家风传承早已超出一家一族局限,是中华民族优秀文化基因传承,具有现实意义和历史意义。杜氏家族家风文化的新媒体传播现状及存在问题是家风文化和时代发展结合度不高、缺乏专业的宣传机构,线上网络传播缺乏平台建设、新媒体终端利用不足。新媒体视域下黄河三角洲杜氏家族家风的传播途径。不断挖掘家风文化的时代内涵、注重宣传的专业性和针对性、构建专业的门户网站和数字图书馆以及通过短视频、微博、抖音等新媒体途径传播。

Family tradition is an important part of Chinese traditional culture.Family tradition and family motto are related to the harmony and order of the family and play an important role in the construction of a good cultural atmosphere in the society.The Du family is a famous family with thousands of years of glorious history in Chinese history.The family style of the Du family is the constituent cell of the Chinese cultural heritage.The inheritance of the Du family tradition has long gone beyond the limitation of one family,and is an excellent cultural gene inheritance of the Chinese nation,which has practical and historical significance.The current situation and existing problems of the new media communication of the Du family culture include the low degree of integration between the family culture and the development of The Times,the lack of professional publicity organizations,the lack of platform construction for online network communication,and the insufficient utilization of new media terminals.From the perspective of new media,the communication channels of the Du family tradition in the Yellow River Delta continue to explore the connotation of The Times of the family culture,pay attention to the professional and targeted publicity,build professional portal websites and digital libraries,and spread through new media channels such as short videos,microblogs and Douyin.