我国农村电子商务发展现状及政策建议

Study on Current Situation and Strategy of Rural E-commerce Development in China

农村经济是我国经济的重要组成部分,近年来随着互联网普及率的提高和政府相关政策的出台,我国农村电子商务不断取得新的进展,为促进农村经济的可持续性发展作出了重大贡献。但与此同时,农村电子商务仍然存在经营成本较高、东西部发展不均衡、缺乏专业人才资源、产品品牌效应不强以及配套基础设施不健全等问题。文章对我国农村电子商务发展现状和存在的问题进行分析,并在此基础上提出相应的政策建议,以期促进农村电子商务不断取得新的进展。

The rural economy is an important part of our country's economy.In recent years,with the increase in Internet penetration and the support of government policies,rural e-commerce has continuously made new progress and significantly contributions to promoting the sustainable development of the rural economy.But at the same time,rural e-commerce still has problems such as high operating costs,unbalanced development between the east and west,lack of professional human resources,weak product branding,incomplete supporting infrastructure,etc.This article analyzes the current situation and existing problems of our country's rural e-commerce development,then puts forward corresponding policy recommendations,in order to promote the continuous new progress of rural e-commerce.