基于区块链技术的水产品电商平台发展探析

Analysis on the Development of Aquatic Products E-Commerce Platform Based on Blockchain Technology

我国水产品电商平台起步较晚,但由于生产消费环节出现信息不对称现象,市场结构亟待完善。此外,由于我国水产品行业本身在生产管理方面存在缺陷,再加上水产进出口和加工环节问题频出,电商平台水产品销售受阻。文章基于区块链技术去中心化、去信任化、开放性、信息不可篡改的特性,探究将该技术融入电商平台,有望解决信息不对称、监管举证难、追根溯源繁琐等问题,重振社会和消费者对该行业的信心,突破水产品电商平台当前的发展瓶颈。

China's aquatic products e-commerce platform started late,and the market structure needs to be improved,because information asymmetry appears in production and consumption.In addition,due to the defects in the production and management of the aquatic products industry,and the frequent problems in aquatic products import,export and processing,the sales of aquatic products on e-commerce platform are hindered.Based on the characteristics of blockchain technology,such as decentralization,distrust,openness and tamper proof information,this paper explores how to integrate the technology into the e-commerce platform.It is expected to solve the problems of information asymmetry,difficulties in providing evidence and supervision,and troubles in tracing the source,so as to restore the confidence of the society and consumers in the industry,and break through the current development bottleneck of aquatic product e-commerce platform.