“阜阳发布”的阜阳城市形象建构修辞策略研究

Research on Rhetorical Strategy of Fuyang City Image Construction in"Fuyang Publishing"

随着媒介向生活空间全面渗透,城市形象建构愈发受“媒介环境”的影响.为寻找媒介视野中的“阜阳”城市符号,以政务新媒体“阜阳发布”为例,透视阜阳城市形象,分析其修辞策略,发现阜阳城市形象丰富且多样,是一个多元形象组成的集合体,为建构城市形象“阜阳发布”使用了不同的视角、修辞结构和修辞话语,但仍存在媒介形象构建的现实偏差,需要继续探索、消解.

With the comprehensive penetration of media into living space,the construction of city image is increasingly influenced by the"media environment".In order to find the city symbol of"Fuyang"in the media vision,this paper takes the new government media"Fuyang Publishing"as an example to look through the city image of Fuyang,analyze its rhetorical strategies,and finds that the city image of Fuyang is rich and diverse,which is a combination of government image,economic image and multiple images.Different perspectives,rhetorical structures and rhetorical words are used to construct the city image of"Fuyang Publishing",but there are still realistic deviations in the construction of media image,which need to be further explored and resolved.