我国农产品质量信誉对出口价值的影响研究——基于信息不对称条件下的分析

Research on the Impact of my country’s Agricultural Product Quality Reputation on Export Value——Analysis based on information asymmetry

随着我国对外农产品出口贸易规模增长,发挥农产品质量信誉对出口价值的影响和功能,提升农产品对外出口贸易规模与竞争力至关重要。本文将企业出口的农产品质量作为我国农产品质量信誉的代理指标,研究发现:农产品质量信誉对企业出口价值存在显著为正的影响,优质优价产品有利于提高我国农产品质量信誉,从而提高出口竞争力;相较于外资企业,本土企业更加依赖于农产品质量信誉的效应。基于此,本文提出塑造品牌影响力、优化检验检疫流程、实施差异化农产品出口贸易策略等政策建议。

As the scale of my country’s foreign agricultural export trade grows, how to make use of the influence and function of agricultural product quality reputation on export value under the condition of asymmetry in quality information, and enhance the scale and competitiveness of agricultural export trade is very important. This paper takes the quality of agricultural products exported by enterprises as the proxy indicator of the quality and reputation of my country’s agricultural products. The research found that: agricultural product quality and reputation have a significant positive impact on the export value of enterprises;compared with foreign-funded enterprises, local enterprises rely more on the effect of agricultural product quality and reputation;Compared with countries with low per capita income of exports, enterprises exporting to developed countries with higher per capita income are more affected by the reputation of agricultural products quality. Based on this, this article puts forward policy recommendations such as shaping brand influence, optimizing inspection and quarantine procedures, and implementing differentiated agricultural product export trade strategies.