高校图书馆阅读推广绩效评估指标研究

Research on Performance Evaluation Index of Reading Promotion in University Library

阅读推广是高校图书馆发挥文化育人功能的一项常规工作,随着推广实践的稳步发展,对其推广效果的评估研究也越来越得到业界关注。高校图书馆的阅读推广具有专业性、针对性、可行性、娱乐性等诸多特性,推广的形式在不断得到升级创新的同时,其对于读者的阅读行为、阅读能力、阅读心理等是否真正起到了实效,目前尚缺乏一个完善的评估体系。通过对各项评估指标进行全面化设计,构建相对科学的评估体系,将有助于反映各高校图书馆阅读推广活动的实际情况,发现问题与不足,达到提升推广效果的目的。

Reading promotion is a routine work for university libraries to give full play to the function of cultural educa⁃tion.With the steady development of popularization practice,the research on the evaluation of its popularization effect has been paid more and more attention by the industry.Reading promotion of university libraries has many characteristics,such as professionalism,pertinence,feasibility,entertainment,etc.While the promotion forms are constantly being up⁃graded and innovated,whether it really has actual effect on readers’reading behavior,reading ability and reading psy⁃chology,there is still a lack of a perfect evaluation system at present.By comprehensively designing the evaluation index⁃es and constructing a relatively scientific evaluation system,it will help to reflect the actual situation of reading promotion activities in various university libraries,find out problems and deficiencies,and achieve the purpose of improving the pro⁃motion effect.