大学生有声阅读产品使用偏好的实证研究

An Empirical Study on College Students’Preference for Audio-Reading Products

作为新媒介形态的有声阅读的崛起表明人们阅读方式与知识接受模式的变革,探究用户使用偏好对解决有声阅读持续使用具有重要作用。基于技术接受模型以及感知价值接受模型,构建大学生对有声阅读产品使用偏好模型,提出研究假设、确定调查问卷并进行数据收集,利用结构方程模型对数据进行实证分析与模型验证。研究发现,感知易用性和感知享乐性正向影响感知有用性,感知易用性和感知享乐性正向影响使用偏好,这对于有声阅读的可持续发展具有重要的现实参考价值。

The rise of audio reading as a new media form indicates the changes in people’s reading style and knowl⁃edge acceptance mode,and exploring user preferences plays an important role in solving the continuous use of audio read⁃ing.Based on the technology acceptance model and the perceived value acceptance model,this paper constructs a model of college students’preference for audio reading products,puts forward research hypotheses,determine questionnaires and collect data,and uses structural equation models to conduct empirical analysis and model verification of data.Studies have found that perceived ease of use and perceived hedonicity positively affect perceived usefulness;perceived ease of use and perceived hedonicity positively affect usage preferences.This research has important practical reference value for the sustainable development of audio reading.