大数据融入商业经济管理中的问题与作用探讨

Discussion on the Problems and Effects of Integrating Big Data into Business Economic Management

高新技术的不断发展,从根本上改变了社会发展模式,特别是大数据技术的成熟,给我国商业经济管理带来了一定的影响。以大数据技术为基础开展商业经济管理,具有增加商业经济价值链、记录用户行为和用户细分、强化企业数据技术队伍、增加企业高层决策准确性的优势作用。因此,必须要充分了解大数据融入商业经济管理中的问题,并以此为基础调整原有商业经济管理策略,保证企业能够在复杂的市场条件下稳定经营。

The continuous development of high and new technology has fundamentally changed the social development model,especially the maturity of big data technology,which has brought a certain impact on China's business and economic management.Carrying out business economic management on the basis of big data technology has the advantage of increasing the business economic value chain,recording user behavior and user segmentation,strengthening the enterprise data technical team,and increasing the accuracy of decision-making by the top level of the enterprise.Therefore,it is necessary to fully understand the problem of integrating big data into business economic management,and adjust the original business economic management strategy on this basis to ensure that enterprises can operate stably under complex market conditions.