高校学生市场营销能力培养模式探索——以环境艺术设计专业为例

Exploration on the Cultivation Mode of College Students’Marketing Ability--Taking the Environmental Art Design Major as an Example

现阶段环境艺术设计人才需求量不断提高,对于学生能力等方面要求也有所提升,一方面,要拥有较强的实际设计能力,有充分的艺术方面的发现、利用能力。另一方面,需要不断提升学生实践应用能力,提高其市场营销的能力。需要积极将其相关能力的培养结合到专业课程中,让两者高度融合并提高。只有这样,才可以取得更好的效果,尤其利用工学一体化课程,能够着重对其自身市场营销的能力、意识进行强化。由此可见,我们需要充分认识相关能力培养的模式及特点、方法。

The demand for environmental art design talents is constantly increasing at this stage,and the requirements for student abilities have also increased.On the one hand,it is necessary to have strong practical design capabilities,and sufficient artistic discovery and utilization capabilities.On the other hand,it is necessary to continuously improve students'practical application ability and improve their marketing ability.It is necessary to actively integrate the cultivation of their related abilities into professional courses,so that the two are highly integrated and improved.Only in this way can we achieve better results,especially by using integrated engineering courses to focus on strengthening their own marketing capabilities and awareness.Therefore,we need to fully understand the modes,characteristics and methods of relevant ability training.