数字经济背景下网络消费行为分析

Analysis of Online Consumption Behavior in the Context of Digital Economy

大数据、人工智能、移动互联网、云计算、物联网等现代数字技术被广泛应用于生活和消费领域、消费者的消费形式等方面。持续推动消费增长,消费内容进一步升级。但是也出现了个人隐私泄露、精准被消费等一系列问题。可通过完善基础设施建设、加强立法保护、增强消费意识,为消费行为提质升级,促进我国消费经济的发展。

Modern digital technologies such as big data,artificial intelligence,mobile Internet,cloud computing,and the Internet of Things are widely used in the fields of life and consumption,and consumer consumption patterns.Continue to promote consumption growth and further upgrade the content of consumption.However,a series of problems such as personal privacy leakage and accurate consumption have also appeared.It is possible to improve the quality of consumer behavior and promote the development of my country's consumer economy by improving infrastructure construction,strengthening legislative protection,and enhancing consumer awareness.