摘要
清朝末年,伴随着帝国主义对中国的经济侵略,洋商保险业通过公会组织和治外法权垄断中国保险市场,攫取大量利益。随着民族保险业的兴起,通过在报纸发布广告成为宣传公司产品、吸引投保者、提升公司知名度的主要方式之一。汉口,作为旧时中国四大名镇之首、素有“东方芝加哥”之称,其金融地位仅次于上海,是国际性大商埠。五方杂处、商贾云集的特性推动了以汉口为中心的保险业和新闻出版业,仅至1900年前后,就有不下几十种具有现代意义的报刊先后创办,为信息的传播打开了通道。经济的发展推动了保险业和新闻出版业,而保险业和新闻出版业的发展同样也对经济起到促进作用。
in the late Qing Dynasty,along with the economic invasion of China by the imperialists,the foreign insurance industry,through trade unions and the Extraterritoriality,monopolized the insurance market in China and made a lot of profits.With the rise of the National Insurance Industry,advertising in newspapers has become one of the main ways to publicize the company's products,attract policyholders,and enhance the company's visibility.Hankou,as the first of the four famous towns in Old China and known as"Oriental Chicago",its financial status is second only to Shanghai,is an international trading port.In the 1900s alone,more than a dozen newspapers and magazines of modern significance were founded,opening the way for the spread of information.Hankou was the centre of the insurance industry and the press.The development of the economy has promoted the insurance industry and the press and publication industry,and the development of the insurance industry and the press and publication industry has also promoted the economy.
作者
王小晖
WANG Xiao-hui(Guilin University of Electronic Technology,Business School,Guangxi,Guilin 541004)
出处
《江苏商论》
2021年第8期82-85,共4页
Jiangsu Commercial Forum
关键词
清末民初
保险业
新闻出版业
Late Qing Dynasty and Early Republic of China
Insurance Industry
Press and Publishing Industry