基于视觉传达的公共空间色彩导视系统设计

Design of public space color guide system based on visual communication

导视系统具有为浏览者提供导向、指示或说明等功能,可以在公共空间中发挥重要作用,是公共空间人文设计的主要组成部分,为此,文中设计基于视觉传达的公共空间色彩导视系统。设计的视觉信息传达流程为:浏览者从导视系统视觉信息传达要素中感知不同信息获取短时间记忆,经由数次信息认知加工后产生相应的意识与情绪状态,浏览者根据自身经验判断这些状态,得到有效的决策;再根据决策,浏览者做出相应反应。导视系统视觉信息传达要素包括图形、文字与色彩三部分,利用国际通用的图形符号、不同色彩之间的对比关系、文字(内容、语种、结构与字体)设计之间的合理布局向浏览者传达导视信息。实验结果显示,该导视系统可将关注时间降低3.2 s以上,有效提升浏览者的游览效率与游览体验。

Guide system has the function of providing guidance,instruction or explanation for visitors,and can play an important role in public space.It is a main part of public space humanistic design.On this basis,the color guide system based on visual communication is designed for public space.The visual information communication process is designed.The viewer perceives different information in the visual information transmission elements of the guide system to obtain the short⁃term memory.After several times of information cognitive processing,corresponding consciousness and emotion states are generated.The viewer judges these states according to his own experience and gets an effective decision.According to the decision,the viewer makes a corresponding reaction.The visual information transmission elements of the guide system include three parts:graphics,text and color.The guide information is conveyed to the visitors by the international general graphic symbols,the contrast relationship between different colors,and the reasonable layout of the text(content,language,structure and font)design.The experimental results show that the system can reduce the attention time by more than 3.2 s,and improve the efficiency and experience of visitors effectively.