国货宣传话语与近代中国青年文化的形塑——以《机联会刊》为中心

Propaganda Discourse of Domestic Products and the Shape of Modern Chinese Youth Culture-Focused on the China Machine Federation Journal

20世纪二三十年代,在国货运动的背景下,企业界为达到宣传国货的目标,将国货宣传话语与重塑青年的社会主题相融合,形成了独特的青年文化。本文以上海机制国货工厂联合会创办的国货行业刊物《机联会刊》为中心,试图揭示上述商业化力量在宣传国货的过程中对近代青年文化的建构。具体而言,上海机制国货工厂联合会借助媒介渠道,将国货宣传话语嵌入青年的个体生活、职业生活、家庭生活以及性别讨论中,从道德思想、职业态度、家庭观念和性别意识等方面进行了形塑和重构,试图打造出企业界期待的"国货青年",构成近代青年文化的特征之一。此种现象,扩充了对近代青年文化的多维理解。

In the 1920 s and 1930 s,under the background of the movement of domestic products,in order to achieve the goal of propaganda of domestic products, The enterprises combined the propaganda discourse of domestic products with the social theme of reshaping youth, which formed a unique youth culture.This article is based on the domestic products trade publication"the China Machine Federation Journal", which is founded by Shanghai Mechanism Domestic Factory Association,and attempts to reveal the construction of the modern youth culture by the commercial power in the process of promoting the domestic products.To be more specific, Shanghai Mechanism Domestic Factory Association embed the propaganda discourse of domestic products into the individual life, professional life, family life and gender discussion of young people through the media channels..And it carries on the formation and reconstruction from the youth’s moral thoughts, professional attitudes, family concepts and gender consciousness.In this process, the association tries to create the National Youth that the business circles expect, being one of the characteristics of modern youth culture.This phenomenon will have a multi-dimensional knowledge of modern youth culture.