数字化零售客户体验监测平台的设计与应用

Design and Application of Digital Retail Customer Experience Monitoring Platform

传统的客户体验问卷方式已经无法满足金融行业洞察客户、快速感知客户体验的需要,随着数字化转型的步伐加快,数字化客户体验监测的需求也越来越迫切。建立一套完善的客户体验监测指标体系以及监测平台,将有助于金融行业聚焦客户体验,通过不断优化和完善客户体验,为企业创造实实在在的价值。

Traditional customer experience questionnaire can not meet the needs of financial industry to have insight into customers and quickly perceive customer experience.With the acceleration of digital transformation,the demand of digital customer experience monitoring is becoming more and more urgent.To establish a perfect customer experience monitoring index system and monitoring platform will help the financial industry focus on customer experience,and create real quantifiable value for enterprises by continuously optimizing and improving customer experience.