搜索引擎优化应用研究——以青岛理工大学临沂校区官网为例

Research on the Application of Search Engine Optimization——Taking the Official Website of Qingdao Technological University Linyi Campus as an Example

随着互联网技术的不断发展,网络信息量迅速增长,搜索引擎逐渐成为用户快速准确查找信息的主要工具。学校官网作为对外宣传平台,是外界了解学校的重要途径。因此学校官网需要增加曝光量、提高影响力,若能有效利用搜索引擎优化技术,可以以较小投入获得显著效果。笔者将以青岛理工大学临沂校区官网为例,从关键词、网页标签、链接建设等方面对官网进行分析并提出存在的问题,并针对官网实际需求提出增加泛关键词、优化标签、完善内链、增加外链等优化策略,对高校网站建设和搜索引擎优化工作开展具有一定的借鉴意义。

With the continuous development of Internet technology and the rapid growth of network information, search engines have gradually become the main tool for users to quickly and accurately find information. The official website of the school is an important way for the outside world to understand the school. Therefore, the school’s official website needs to increase its exposure and influence. If search engine optimization technology can be used effectively, significant results can be achieved with a small investment. This research will take the official website of the Qingdao Technological University Linyi campus as an example, analyze the official website in terms of keywords, webpage tags, link construction, etc., and raise existing problems, and propose adding pan-keywords, optimizing tags, and improving internal links to the actual needs of the official website. Has certain reference significance for the construction of college websites and the development of search engine optimization.