新媒体环境下“双微”科学传播模式探析

Analysis of "Double Micro" Scientific Communication Mode in New Media Environment

结合新媒体环境基本情况,首先阐述了"双微"科学传播模式深入开发价值,其次着重从内容管理、传播模式规划管理等方面,分析新媒体环境下"双微"科学传播实践形式,以达到促进传播发展,合理进行新时期信息媒介体系革新的目的。

Based on the basic situation of new media environment, the further development value of scientific communication mode, and the practice of new media from content management and planning, so as to promote communication development and rational innovation of information media system in the new era.