基于大数据的企业精细化营销系统设计

Research on the Design of Enterprise Fine Marketing System Based on Big Data

本文通过微信二维码设计、数据采集模块构建、品牌微信采集模块、营销模块集成,设计了基于大数据的企业精细化营销系统,即消费者扫描二维码,企业可采集消费者相关基础信息;企业间数据交互,工商协同系统数据信息获取,可助于企业采集行业市场、既有品牌、竞争品牌等大数据。最后系统功能实现表明系统的大数据处理精确性与及时性较高,可满足企业对于现代化营销业务的个性化需要,可为企业带来良好经济效益与社会效益,值得大力推广与应用。

Through the design of Wechat QR code,the construction of data collection module,the integration of brand Wechat collection module and marketing module,this paper designs an enterprise refined marketing system based on big data,that is,consumers scan QR code,and enterprises can collect basic information about consumers;data interaction between enterprises,and data information acquisition of industrial and commercial collaboration system can help enterprises to collect industry market and existing information brand,competitive brand and other big data.Finally,the realization of the system function shows that the big data processing accuracy and timeliness of the system is high,which can meet the personalized needs of modern marketing business of enterprises,and can bring good economic and social benefits for enterprises,which is worth promoting and applying.