短视频时代电视专题作品的融合策略与运用

Integration Strategy of TV Features in Short Video Era and Its Application

与短视频相比,在传统媒体里,电视专题节目时间相对较长,报道内容更为深刻,这类节目作为主流媒体的优质内容之一,该如何自我优化、自我完善、自我提升,适应“短视频”时代特色,结合“短视频”的新兴力量,进一步提升自身的传播力、引导力、影响力和公信力?本文结合笔者创作的获得两个中国新闻奖以及其他奖项的作品,解析电视专题作品和短视频作品的融合策略与运用。

In recent years,with the rapid development of Tik Tok,Kuaishou and other short video platforms,the integration and penetration of new media and traditional media,short video and TV programs have become closer and closer.The outline of an all-media era driven by new media technology has gradually taken shape.Among them,"short video"products take an important position,and being"short,fast and down-to-earth",this video mode quickly integrated into the lives of the public.Compared with short videos,the traditional TV features run longer and report more deeply.As one of the high-quality contents of mainstream media,how to adapt to the"short video"era and enhance their dissemination,guidance,influence and credibility in combination with the emerging power of"short video"?This article analyzes the integration strategy and application of TV feature and short video based on the author's works including two TV features winning the Chinese Journalism Awards.