新零售下多环节农产品供应链金融博弈分析

Financial Game Analysis of Multi-link Supply Chain of Agricultural Products under New Retail

新零售下,农产品供应链成本结构不断发生变化,农产品供应链需要更多的资金促进整体的改造和升级。而供应链金融的运用与创新,正是新零售下农产品企业寻求新增长点的关键动力。在农产品供应链容易出现资金缺口的生产环节、加工环节以及销售环节,对银行与农产品中小企业进行博弈分析,并通过数值仿真,发现:在生产环节二者均衡较为稳定,而在加工环节与销售环节均衡点不断向右下方运动,银行给予农产品中小企业供应链金融服务的可能性将随着贷款时间的延长而逐渐降低。

Under the new retail,the cost structure of agricultural products supply chain is constantly changing,and more funds are needed to promote the overall transformation and upgrading.The application and innovation of supply chain finance is the key driving force for agricultural products enterprises to seek new growth points under the new retail.In the production,processing and sales of agricultural products supply chain,this paper analyzes the game between banks and small and medium-sized enterprises of agricultural products.Through numerical simulation,it is found that the balance between the two is relatively stable in the production link,while the equilibrium point in the processing and sales links is constantly moving downward and to the right.With the extension of loan time,it gradually decreases.