网络直播的经济形态及产业发展研究

Research on the Economic Form and Industrial Development of Webcast

网络直播的本质是以注意力经济为基础,体验经济为框架,关系经济为核心。其运行规律是以人力资本作为基础的投入,通过大空间群体性人际交互作为主要发展形式,信息以及情感分享作为基本内容,在获得人际资源的前提下,得到直接或者间接的经济效益。我国网络直播产业经过了近几年的快速发展后,现处于停滞阶段。研究网络直播的经济形态、分析其产业特征及发展规律,才能更有效地探索路径,促进网络直播产业的持续、健康发展。

The essence of webcast is based on attention economy,experience economy as the framework,and relationship economy as the core.Its operation rule is based on human capital investment,through large space group interpersonal interaction as the main form of development,information and emotional sharing as the basic content,in the premise of obtaining interpersonal resources,get direct or indirect economic benefits.After the rapid development in recent years,China's webcast industry is in a stagnant stage.Only by studying the economic form of webcast,analyzing its industrial characteristics and development rules,can we more effectively explore the path and promote the sustainable and healthy development of webcast industry.