媒介伦理视角下体育新闻报道娱乐化现象探析

An Analysis of the Entertainmentization of Sports News Reports from the Perspective of Media Ethics

在新媒体环境下,新闻学界重新定义了新闻报道,即以美国新闻学者约翰·卡茨提出的“新式新闻”的概念,强调信息与娱乐的结合。近年来,随着新闻娱乐化热潮的出现,体育新闻娱乐化也成为必然趋势。娱乐化的体育报道一方面能够丰富报道内容和形式,另一方面也会带来诸多问题。基于此,在媒介伦理视角下,通过对体育新闻报道进行内容分析,具体探析体育新闻娱乐化的表征及成因,并针对成因提出了相应的优化策略。建议在娱乐化的基础上提高文化品位,增强体育新闻的深度与厚度;强化体育新闻的监督管理工作,完善大众监管体制;提升体育新闻从业者的综合素养,确保新闻报道的真实性。

Under the new media environment,journalism has redefined news reporting,that is,the concept of“new news”put forward by American journalist John Katz emphasizes the combination of information and entertainment.In recent years,with the emergence of news entertainment upsurge,sports news entertainment has also become an inevitable trend.On the one hand,entertainment-oriented sports reports can enrich the content and form of reports,but on the other hand,they can also bring many problems.Based on this,from the perspective of media ethics,this article analyzes the characteristics and causes of sports news entertainment by analyzing the content of sports news reports,and proposes corresponding optimization strategies for the causes.This article believes that,on the basis of entertainment,it is necessary to improve the cultural taste,enhance the depth and thickness of sports news;strengthen the supervision and management of sports news,improve the public supervision system;improve the comprehensive quality of sports news practitioners,and ensure the authenticity of news reports.