论自媒体语境下高校思政教育话语权的有效建设

On the Effective Construction of Discourse Power of Ideological and Political Education in Colleges and Universities in the Context of We-Media

思政教育是高校教学的重要板块,对大学生的思想、人格、价值观的健全发展作用重大,一直受到高度重视,而思政教育话语权是保证其教育效果的重要因素。近年来,自媒体迅速发展,使大学生的生活、学习方式发生了巨大改变,多元化的网络和自媒体平台给大学生提供了海量信息资源,丰富了大学生思政教育的内容,但同时良莠不齐的信息和思想冲击也使高校思政教育的话语权被削弱,高校思政教育的影响力、引导力和吸引力降低。基于此,高校应重视研究自媒体语境下思政教育话语权的建设策略,这对改善思政教育效果,促进大学生全面发展有重要意义。

Ideological and political education is an important part of college teaching,which plays an important role in the sound development of college students thoughts,personality and values,and has been highly valued.The discourse power of ideological and political education is an important factor to ensure its educational effect.In recent years,the rapid development of We-Media has made great changes in the life and learning style of college students.Diversified networks and We-Media platforms have provided massive information resources for college students and enriched the content of ideological and political education for college students.At the same time,the uneven information and ideological shocks have also weakened the discourse power of ideological and political education in colleges and universities,and reduced the influence,guidance and attraction of ideological and political education in colleges and universities.Based on this,colleges and universities should pay attention to the construction strategy of discourse power of ideological and political education in the context of We-Media,which is of great significance to improve the effect of ideological and political education and promote the comprehensive development of college students.