老年人食品包装中色彩图案的设计方法研究

Study on The Design Method of Color Pattern in Food Package for The Aged

随着社会的进步,科技医疗水平逐渐增强,我国的老龄化程度不断加深,老年人的食品市场变大。但市场上的食品包装普遍还没有跟上老年人对于食品需求的步伐,经常忽视了老年人群的视觉及心理上的真正需求。包装中的色彩与图案具有高度情绪性和关联性的特征,通过正确的运用从而提高老年人群购买欲。

With the progress of society,the level of science and technology and medical treatment is gradually enhanced,and the degree of aging in our country is deepening,and the food market for the elderly is expanding.However,the food packaging in the market generally has not kept up with the pace of the elderly for food needs,often ignoring the elderly people’s visual and psychological real needs.The colors and patterns in the packaging are highly emotional and relevant,which can enhance the desire of the elderly to buy through proper use.