论书籍装帧设计中的要素

The Essential Factors of Book Design

随着现代书籍设计理念的演进,"装帧设计"越来越朝着"书籍设计"的概念在转变。书籍作为一种特殊的商品,它既有艺术性也有商品性。书籍封面设计诠释浓缩书籍内涵,吸引读者的兴趣,给予受众第一印象。通过CG软件所做的书籍装帧设计,使文字、图像、色彩等设计元素以富有情感和内涵的艺术表现形式与印刷中独特材料和工艺技术相结合。同时包装手段由书籍外部延伸及内部,吸引翻阅者注意,拉近了读者与书之间的距离。

With the evolution of the modern book design concept,the“book binding”is changing towards the concept of“book design”.As a special commodity,books are artistic and commercial.The design of book cover condenses the connotation of the book which attracts the readers interest and gives the audience the first impression.The design through the application of CG software is making the design elements combined with the unique materials and technology in printing to become the art full of emotion and connotation,such as words,image and color.At the same time,the ways of packaging extended from the outside to the inside of the book to attract the attention of the readers and shorten the distance between the readers and the book.