“互联网+”电子商务视角下传统汉服的时尚表达影响因素探究

Research on the influence factors of traditional Hanfu fashion expression in the perspective of“Internet+”E-commerce

在"互联网+"背景下,电子商务的兴起刺激了汉服产业的发展。汉服作为一类造型独特、底蕴深厚的服饰,越来越受到大众喜爱,穿着汉服已经成为一种受年轻人追捧的时尚。文章在总结汉服概念与特点的基础上,从款式、面料、装饰、工艺与思想文化入手,对影响传统汉服时尚表达的因素展开探讨,旨在促进汉服的发展与传承以及汉服产业的繁荣。

Under the background of“Internet+”,the rise of E-commerce stimulates the development of Hanfu industry.As a kind of unique and profound clothing,Hanfu is more and more loved by the public.Wearing Hanfu has become a fashion pursued by young people.On the basis of summarizing the concept and characteristics of Hanfu,this paper discusses the factors influencing of traditional Hanfu fashion expression from the aspects of style,fabric,decoration,technology and ideology,aiming to promote the development and inheritance of Hanfu and the prosperity of Hanfu industry.