服装品牌中的视觉形象设计分析

Analysis of visual image design in clothing brand

随着经济新常态的日益深入,我国市场商业化的趋势明显加强,同时,服装品牌中的视觉形象设计也受到了人们的高度重视。创建层次丰富且完整有序的视觉形象系统,对于提升品牌的档次、吸引大批消费者具有重要意义。新颖、高品质的视觉设计能够打造特色化的品牌形象,因此,服装品牌中的视觉形象设计也成为人们关注的焦点。

With the deepening of the new normal of economy,the trend of Chinese market commercialization is obviously strengthened,at the same time,the visual image design has also been highly valued by people.Creating a rich and complete and orderly visual image system is of great significance to improve the level of the brand and attract a large number of consumers.Novel and high-quality visual design can create a characteristic brand image,therefore,the visual image design in the clothing brand has also become the focus of attention.