基于家庭规模视角的城镇居民体育消费观特征研究

Research on Characteristics of Urban Sports Consumption View Based on Family Size

运用文献资料、问卷调查、专家访谈、数理统计等研究方法,基于全民健身国家战略下体育消费观及家庭规模的概念界定及其理论梳理,重点对不同规模家庭城镇居民体育消费观的特征进行比较分析。结果表明:1)全民健身国家战略下体育消费观的概念操作性界定为3个维度层面及8个二级因子维度。2)不同规模家庭城镇居民在持续合理消费、人的全面发展、外部环境提升、需求理智型4个二级因子维度上存在不同程度显著性差异(P分别为0.000、0.000、0.014、0.001,均<0.05),而在全民健康投资、内部能力发展、欲望主导型、内容均衡型4个二级因子维度上不存在显著性差异(P>0.05);除了在全民健康投资、持续合理消费、人的全面发展3个二级因子维度上与家庭规模呈相关性(P分别为0.040、0.006、0.040,均<0.05)外,其他各维度因子均不呈相关性。3)城镇居民体育消费观影响因素主要包括市场环境、个体条件、社会参照3个方面的影响因子;除了在社会参照影响因子上,不同规模家庭城镇居民之间存在显著性差异(P=0.022<0.05),其他两个影响因子上都不存在显著性差异;家庭规模与各影响因子的影响度不呈相关性(P>0.05)。

Using the methods of literature,questionnaires,expert interviews,mathematical statistics,etc.,based on the definition of the concept of sports consumption and family size under the National Fitness National Strategy and its theoretical combing,a comparative analysis of the characteristics of sports consumption of urban residents in different size families was focused.The results show that:1)The conceptual operationality of the sports consumption concept under the National Fitness National Strategy is defined as three dimension levels and eight second factor dimensions.2)There are different degrees of significant differences among the urban residents of different scales in terms of continuous rational consumption,comprehensive human development,external environmental improvement,and demand rationality.The P values are0.000,0.000,0.014,and 0.001,<0.05),and there is no significant difference in the four secondary factor dimensions of national health investment,internal capacity development,desire-oriented,and content-balanced(P>0.05);in addition to investing in national health on the three dimensional factors in the continuous rational consumption and the overall development of human beings are related to the family size(P values are 0.040,0.006,0.040,<0.05),and the other dimensional factors are not correlated.3)The influencing factors of urban residents’sports consumption concept mainly include three factors:Market environment,individual conditions and social reference;in addition to the social reference impact factors,there was a significant difference between urban residents of different family sizes(P=0.022<0.05),while there was no significant difference between the other two influencing factors;and the family size was not correlated with the influence degree of each influencing factor(P>0.05).