基于大数据建模的高职院校学生行为画像分析应用探索

Application Exploration of Behavior Portrait Analysis of Higher Vocational College Students Based on Big Data Modeling

随着教育信息化进程的不断推进,海量的教育基础数据应运而生,各高职院校越发关注及重视如何利用这些“数字资产”为师生创建一个更加个性化的校园服务体系。运用基于大数据的教育分析平台及真实的院校业务数据,构建以学生为对象的多维度行为分析模型,并以广州某高职院校建设实施为例,从学生概况分析、学生行为分析、学生综合预警等维度向校方呈现精准、个性特征明显的学生综合画像,为学生的个性化学习生活提供导向依据。

With the continuous advancement of the process of education informatization,a large amount of basic educational data has emerged after with it.Higher vocational colleges pay more and more attention to how to use these“digital assets”to create a more personalized campus service system for teachers and students.Using the education analysis platform based on big data and real business data of campus,then constructs a multi-dimensional behavior analysis model with students as the object.And also taking the construction and implementation of a higher vocational college in Guangzhou as an example,from the aspects of student profile analysis,student behavior analysis and student comprehensive warning,this paper presents the school with accurate and obvious personality characteristics of students’comprehensive portrait,which provides guidance for students’personalized learning and life.