品牌构建视角下高质量发展的现实逻辑与提升路径

The Realistic Logic and Promotion Path of High-quality Development from the Perspective of Brand Building

我国"十四五"时期的经济社会发展主题确定为推进高质量发展,这是全面提升国家竞争力的时代需要,是摆脱"中等收入陷阱"的社会需要。高质量发展、品牌构建与国家竞争力是层层递进的逻辑关系,本文从品牌构建的视角来研究高质量发展的必要性与充分性,以便准确把握高质量发展的内涵与要义,从而推进民族品牌竞争力与国家竞争力的发展。

The theme of China's economic and social development during the period of 14th Five-Year Plan is to promote high-quality development.This is the need of the times to comprehensively enhance the country's competitiveness and the social need to get rid of the middle income trap.High-quality development,brand building and national competitiveness are progressive logical relationships.This article studies the necessity and suffi ciency of high-quality development from the perspective of brand building,so as to accurately grasp the connotation and essence of high-quality development,and promote the development of brand competitiveness and national competitiveness.