市场营销新思路提升品牌影响力的研究

Research on New Marketing Ideas to Improve Brand Infl uence

随着当前市场经济的不断发展,科学技术以及人们的消费观念持续更新,对于企业来说,要想实现健康平稳发展,则有必要突破传统,采用新型的营销模式。特别是竞争激烈的智能通讯企业,手机、电脑及其延伸产品换代速度较快,对市场营销提出了更高的要求。近年来,企业品牌的重要性越来越凸显,在市场营销新思路出现的大背景下,如何提高品牌影响力是目前企业亟需探索的重要问题。因此本文主要阐述品牌在市场营销中的作用,并分析智能通讯类产品市场营销的新思路,为相关企业通过市场营销提升品牌影响力提供一些借鉴和参考。

With the continuous development of the current market economy,science and technology and people's consumption concept continue to update.For enterprises,in order to achieve healthy and stable development,it is necessary to break through the tradition and adopt a new marketing model.Especially for the highly competitive smart communication enterprises,the replacement speed of mobile phones,computers and their extended products is fast,which puts forward higher requirements for marketing.In recent years,the importance of corporate brands has become more and more prominent.In the context of the emergence of new marketing ideas,how to improve brand infl uence is an important issue that companies urgently need to explore.Therefore,this paper mainly expounds the role of brand in marketing,and analyzes the new marketing ideas of intelligent communication products,so as to provide some reference for relevant enterprises to enhance brand infl uence through marketing.