目的论视角下跨境电商产品说明书的翻译

Translation of Cross-border E-commerce Product Manuals from the Perspective of Skopos Theory

随着经济全球化的发展,跨境电商商业模式应运而生。在不到二十年的时间里,跨境电商极大地促进了全球性的贸易活动,使消费者购物变得更加方便快捷。但跨境电商的翻译领域仍然是一张白纸,理论体系不够健全,问题颇多。在阐述跨境电商产品说明书的研究背景和意义的前提下,结合翻译目的论,探讨产品说明书的翻译策略,为今后的研究提供一些借鉴。

With the development of economic globalization,cross-border e-commerce business models have emerged.In less than two decades,cross-border e-commerce has greatly promoted global trade and made shopping more convenient and faster for consumers.However,the translation fi eld of cross-border e-commerce is still a blank,the theoretical system is not sound enough,and there are many problems.On the premise of expounding the research background and signifi cance of cross-border e-commerce product instructions,combined with the Skopos Theory,this paper discusses the translation strategies of product instructions,so as to provide some reference for future research.