基于区块链技术对社交媒体优化的探究

Research on Social Media Optimization Based on Blockchain Technology

当前,社交媒体用户已超过全世界人口的一半,如何更好地提升用户的使用体验是各社交平台一直探索的问题。区块链作为广为人知的去中心化技术,被众多社交平台引入,为解决传统社交媒体普遍存在的问题提供了新的思路。基于区块链激励机制、共识机制、可溯源、不可篡改等特性,分析、研究了区块链环境下社交媒体信息传播的研究思路,并提出相应的研究方法。

Currently,social media users account for more than half of the world's population.How to better improve the user experi⁃ence is a problem that social media platforms have been exploring.As a well-known decentralized technology,blockchain is intro⁃duced by many social platforms,which provides a new way to solve the common problems of traditional social media.Based on the characteristics of blockchain,such as incentive mechanism,consensus mechanism,traceability and tamper proof,this paper analyz⁃es and studies the research ideas of social media information dissemination in blockchain environment,and puts forward the corre⁃sponding research methods.